Actually the PC I connected the USB to that worked was running iCUE 3.34.170 and the one where it failed was running iCUE 3.35.152. Just to add the PC where it failed was a clean install with no other fan/system monitoring software installed that could conflict.
Just some extra info if it helps here is the details of the two PC's
Firmware update failed PC
Gigabyte Aorus x570 Extreme v1.0 running latest F31j BIOS
AMD 5950x
Windows 10, Version: 20H2, Build:19042.630
iCUE 3.35.152
Firmware update worked PC
Asus ROG Strix Z390-F
Intel i9 9900KS
Windows 10, Version: 20H2, Build:19042.630
iCUE 3.34.170
Thanks