I'm going to bump this thread yet again. I would like to know what demographics you're looking into? Is your focus so narrowed on the 15-24 age group that you're forgetting the older gamers? I'm personally in my 40's and I've been gaming since before Atari 2600 (bonus points if you even have a clue what game that might be), and to be quite honest, I loathe using a keyboard for CPU gaming.
I love the feel of a gamepad, but unfortunatly, there is one company on the market that seems to dominate the scene, mostly with design (Razer Tartarus or Razer Orbweaver...I use the Tartarus since it's the closest to what I began with, Nostromo n52).
Every older gamer, like myself, that I've introduced a gamepad to, will not use a keyboard for CPU gaming any longer.
They are extremely comfortable for extended gaming sessions, and considering many of us working adults can be tired from a long day of work, the lack of comfort from a regular keyboard is tiresome.
Please, Corsair....reconsider.
I'm spending money with another company and I don't want to. I want to have everything on my system with Corsair products, yet this question keeps getting rebuffed and you keep coming out with the "same old thing" with your keyboards. Yes, there are slight differences, however all of them are *still* keyboards.
I'm telling you, make a game pad similar to the old Nostromo n52, and you'd get flocks of people over here because they want Corsair quality.
You're missing the boat on this, and alienating older gamers, gamers with smaller hands, gamers that might try PC Gaming....but don't like keyboards.