The Corsair User Forums  

Go Back   The Corsair User Forums > Corsair Product Discussion > Keyboards and Mice

Notices

Closed Thread
 
Thread Tools Search this Thread Rating: Thread Rating: 32 votes, 5.00 average. Display Modes
  #61  
Old 09-26-2014, 08:41 PM
Riekopo Riekopo is offline
Registered User
 
Join Date: Aug 2012
Posts: 330
POST ID # = 730768
Riekopo Reputation: 4
Default

Some response is better than no response, but this is pretty half assed. You don't see component parts so what logo they have is less important than what logo your peripherals have. Continuing to sell the K70 RGB Cherry MX Reds with the old logo is good, but that's not good enough. I want the K70 RGB Cherry MX Browns and if I can't get it without the new logo then I just won't be getting it. I'll just buy a Razer Chroma or something because even their logo looks better. This whole situation is really bizarre. What you guys have done here is put cheap looking juvenile branding on your premium products that cost hundreds of dollars. If you don't reverse course then your brand is most definitely going to be damaged permanently.


  #62  
Old 09-26-2014, 08:45 PM
wytnyt's Avatar
wytnyt wytnyt is offline
`~~`
wytnyt's PC Specs
 
Join Date: Jun 2012
Location: Roanoke, Virginia
Posts: 8,108
POST ID # = 730770
wytnyt wytnyt Reputation: 159
Send a message via ICQ to wytnyt Send a message via AIM to wytnyt Send a message via Yahoo to wytnyt Send a message via Skype™ to wytnyt
Default

Quote:
Originally Posted by Riekopo View Post
Some response is better than no response, but this is pretty half assed. You don't see component parts so what logo they have is less important than what logo your peripherals have. Continuing to sell the K70 RGB Cherry MX Reds with the old logo is good, but that's not good enough. I want the K70 RGB Cherry MX Browns and if I can't get it without the new logo then I just won't be getting it. I'll just buy a Razer Chroma or something because even their logo looks better. This whole situation is really bizarre. What you guys have done here is put cheap looking juvenile branding on your premium products that cost hundreds of dollars. If you don't reverse course then your brand is most definitely going to be damaged permanently.
this was read in your other post,thx for the refresher...
__________________
My 4930k Air 540 Custom Loop Build Pics
http://s39.photobucket.com/user/wytn...?sort=3&page=1


  #63  
Old 09-26-2014, 09:01 PM
Badman5 Badman5 is offline
Registered User
 
Join Date: Sep 2014
Posts: 43
POST ID # = 730773
Badman5 Reputation: 10
Default

Quote:
Originally Posted by Yellowbeard View Post
Hey guys, it's late on Friday and even pirates have to sleep. We'll be back, hard at work next week. Everyone please have a great weekend.
Ahh so that's why your ignoring us (not responding).Understandable. Have a good weekend, I'll give you a break for 2 days but we expect work to resume on monday however. I want that K95 brown with the original logo. I will not stop advocating for it.


  #64  
Old 09-26-2014, 09:36 PM
Revengencer Alf Revengencer Alf is offline
Registered User
 
Join Date: Sep 2014
Posts: 35
POST ID # = 730785
Revengencer Alf Reputation: 11
Default

Quote:
Originally Posted by Yellowbeard View Post
Hey guys, it's late on Friday and even pirates have to sleep. We'll be back, hard at work next week. Everyone please have a great weekend.

So we got a response... to tell us that we're not going to get a response? Look, sorry. I think we all know the weekend is coming up and not to expect any detail until next week, but come on... you can post that we're not going to see any more response over the weekend but you can't be bothered to at least acknowledge the existence of the concerns about the browns, blues, and K95? I wish I could say my concerns that you guys are just intent on stringing us along aren't coming back but I'd be lying if I said they weren't. It may be late now but a full business day friday came and went with nothing but silence until "kay guys, see you next week"

Last edited by Revengencer Alf; 09-26-2014 at 09:40 PM.


1 members found this post helpful.
  #65  
Old 09-26-2014, 11:24 PM
CrustyOldFart CrustyOldFart is offline
Registered User
CrustyOldFart's PC Specs
 
Join Date: Sep 2014
Location: San Diego, CA
Posts: 41
POST ID # = 730804
CrustyOldFart Reputation: 10
Default

Guys, they had a pretty rough week, to say the least. While I'm disappointed in the roll- out and even more so by the decision-making behind the scenes that led up to it. but I think it's fair to give them an extra day or two to sort it all out. I've been guilty of demanding responses, but what I don't want is for them to speak too early before they have a good plan in place to make it right and consistent messaging sorted out so we dont end up hearing different things from their various reps.

Have a good weekend all. We'll pick it up next week.


1 members found this post helpful.
  #66  
Old 09-26-2014, 11:28 PM
taiiat taiiat is offline
Registered User
 
Join Date: Sep 2014
Posts: 3
POST ID # = 730805
taiiat Reputation: 10
Default

isn't it a fairly simple resolution to have badges users may swap out on their products?

if you must keep the 'Corsair Gaming' (as if these weren't Gaming products already - like seriously, were they somehow not Gaming products(among other things) unless they said that word on them?) Logo for some marketing reasons, it's fairly straightforward to supply users with badges to replace the original one if users wish it.

have both included with products in the future, and users which want alternate badges can have one if they ask for it. (even might as well be free, because a badge can be mailed in an Envelope for, what is it now, $0.39?) but people probably wouldn't mind paying a dollar to cover the cost of an Envelope to anywhere in the world.



Corsails has always looked professional, those 'crossed swords' are ambiguous looking and well, they don't look as professional as Corsails.
and the only products that need to say 'Gaming' on them that are Gaming products... are ones that are so ugly that you can't tell they're Gaming products.
and Corsair certainly doesn't sell ugly products, they've always been premium products for those that are willing to pay the extra for products with that 'clean' look.

Edit:
basically, Corsails represents Corsairs' ideals. clean, professional looking products, to stand out from the all too much 'gamer bling' that's for sale out there.
but i don't think 'Corsair Gaming' represents Corsairs' ideals.

that's all i have to say.

Last edited by taiiat; 09-26-2014 at 11:30 PM.


  #67  
Old 09-26-2014, 11:32 PM
Welsige Welsige is offline
Registered User
Welsige's PC Specs
 
Join Date: Aug 2014
Posts: 9
POST ID # = 730808
Welsige Reputation: 10
Default

Since this is the official thread, just drooping in to say the new logo sucks and is plain and simple amateurish and bad taste.

Please, reengineer the logo, bring the old one, or easier still, sell and package with the kbs the old logo replacement.

Cant be that difficult.


  #68  
Old 09-27-2014, 12:34 AM
musicequips musicequips is offline
Registered User
musicequips's PC Specs
 
Join Date: Aug 2011
Posts: 275
POST ID # = 730815
musicequips Reputation: 31
Default

Since most NEW readers are seeing that the fuss is mostly about a "logo" and very few complaints about the product "functionality", this is terrific advertising for the brand. Nice job petitoners!


  #69  
Old 09-27-2014, 12:36 AM
Lady Fitzgerald Lady Fitzgerald is offline
Registered User
Lady Fitzgerald's PC Specs
 
Join Date: Feb 2010
Location: Tempe, AZ, USA, Earth
Posts: 364
POST ID # = 730816
Lady Fitzgerald Reputation: 40
Default

Quote:
Originally Posted by Yellowbeard View Post
Hey guys, it's late on Friday and even pirates have to sleep. We'll be back, hard at work next week. Everyone please have a great weekend.
Horsefeathers! We know darned well you're going to be out sacking and pillaging. Just don't reinjure your knee while doing so.
__________________
Jeannie

Backup, backup, backup! And RAID is NOT a backup!


  #70  
Old 09-27-2014, 12:41 AM
musicequips musicequips is offline
Registered User
musicequips's PC Specs
 
Join Date: Aug 2011
Posts: 275
POST ID # = 730817
musicequips Reputation: 31
Default

Arrow wounds are slow to heal.


  #71  
Old 09-27-2014, 12:47 AM
space6ghost space6ghost is offline
Registered User
 
Join Date: Sep 2014
Posts: 7
POST ID # = 730819
space6ghost Reputation: 10
Default

Quote:
Originally Posted by Badman5 View Post
Ahh so that's why your ignoring us (not responding).Understandable. Have a good weekend, I'll give you a break for 2 days but we expect work to resume on monday however. I want that K95 brown with the original logo. I will not stop advocating for it.
You can crap in one hand and wish in another.


  #72  
Old 09-27-2014, 01:53 AM
veloceracing veloceracing is offline
Registered User
veloceracing's PC Specs
 
Join Date: Jan 2013
Posts: 15
POST ID # = 730829
veloceracing Reputation: 20
Default

The hilarious part of all this is this:

Quote:
Here's what it boils down to. The logo is NOT going away. We have a plan and we're executing it. Period.

As I've noted above, we are listening and we do care. We know some people are unhappy. But, as also noted, the plan just launched yesterday. We are not going to rush into some knee-jerk reaction based on a statistically insignificant number.

Google PC gamers and you'll find numbers ranging from 15 million to 711 million PC gamers on the planet.
The plan did not launch yesterday. The plan was launched months ago, the plan was just announced to the public yesterday. The design was approved, sent to manufacturing and has landed in stores. That doesn't happen overnight. Someone thought this was a good idea and now you're stuck with the unenviable job of trying to make the situation look better than the logo actually looks.

Calling the number of people who are dissatisfied with the logo change "a statistically insignificant" number is not the best move. The petition referenced was up to 7,000 signatures when I just checked on it. At what number is it no longer statistically insignificant? Why are you telling your most passionate fans, "There aren't enough of you to make us stop"?
What was done at Corsair where you thought this was a good idea? Ignoring the actual design of the logo for a second, why would you put colors on a logo for a keyboard which is supposed to be color customizable? Was white, silver or black not "XTreme" enough? The only thing more tone-deaf than the logo design is the "deal with it" responses on the forum.

It's great you're going to offer the MX Red version with the old logo, but what about the tactile and clicky boards? Are we stuck with the new logo?

And to everyone else who is appalled by this answer from Corsair. Start letting Cherry know you're interested in buying their MX RGB switches but you refuse to buy from Corsair. Let the manufacturer of the switches know you want their product. Maybe they won't think we're "statistically insignificant"


2 members found this post helpful.
  #73  
Old 09-27-2014, 02:32 AM
Airwaves Airwaves is offline
Registered User
Airwaves's PC Specs
 
Join Date: Jun 2013
Posts: 6
POST ID # = 730835
Airwaves Reputation: 10
Default

What really grinds my gears is that the people who've approved this logo and the word "gaming" to be plastered on the actual product itself, wouldn't dare put this on all of their other products (Cases, RAM, SSD's, PSU's, Liquid Cooling, Fans, Speakers, etc) So why even start at all?

You've kept it all about aesthetics, that's why we buy, let's keep it that way

If it's really such a good idea to even do this in the first place, why not continue doing it with the rest of the products? You've only did it with two products. Two of which are just Mice and Keyboards. It doesn't get the attention for those who aren't buying your Mice or Keyboards. If you're grabbing this much attention with just these two products, you've only scratched the surface.

Please, keep those ideas for the packaging.


  #74  
Old 09-27-2014, 03:40 AM
pwnthe2g pwnthe2g is offline
Registered User
pwnthe2g's PC Specs
 
Join Date: Sep 2014
Posts: 3
POST ID # = 730839
pwnthe2g Reputation: 11
Default

I am just here to add to the support for wanting k95 with MX Blue switches and the old logo, along with the mice.. I preferred the old logo much more than the new one, although a redesigned one that looked cleaner would be something i support. I will not cancel my pre-order, as i like Corsair's other products and am willing to try this one out how it is.


3 members found this post helpful.
  #75  
Old 09-27-2014, 04:08 AM
CrustyOldFart CrustyOldFart is offline
Registered User
CrustyOldFart's PC Specs
 
Join Date: Sep 2014
Location: San Diego, CA
Posts: 41
POST ID # = 730843
CrustyOldFart Reputation: 10
Default

What baffles me, among several other things about all this, is why you would take your brand new, cutting-edge of the best technology available, highly-anticipated, long-awaited premier flagship line of peripherals (namely keyboard and mouse), and put it exclusively in a new gaming brand that is apparently untested for public acceptance with such a gimmicky new image altogether. Seems you unnecessarily compounded your risk in all this. If the gaming brand is accepted poorly, which seems to be the case so far, or fails completely, your new peripherals flagship sinks with it or gets a public perception stain that may never be completely removed, even if you later decide to pull these product lines out of the gaming brand and back into your mainline brand.

If you wanted to start a new gaming brand, that's cool, but first come up with a good concept that is still true to your identity and values, develop the brand and logo so it's cool, current and relatable to your existing main-line brand, test your concept externally so it doesn't get greenlighted from some corporate yes-men, and then don't put your new premier product line into the new gaming brand, but put your lower price-point product line, in this case the Raptor line or possibly just the MX Reds (since they're considered the gaming switch), under the new gaming brand and test it live in the Best-Buys and other retailers. If the brand starts to take traction, then you could move your premier line in as an expansion of your gaming brand later, if not, then you keep the premier line separate under your main brand. Maybe you guys considered some of this but in hindsight now would've done some thing differently, we don't know, but it's completely baffling to me.

I don't work in technology (not this kind) but in consulting on Project Management for a completely different industry. Ever hear of risk cubes? It's what we call charts with increasing risk on one axis and increasing likelihood on another axis. Risk is often cost (or profit), public perception/relations and other detriments. After you have considered all risks or potential risks you evaluate likelihood of each and plot them. It helps to visually prioritize high risk-high likelihood scenarios and develop risk avoidance and risk-mitigation/contingency measures, and specific strategies to implement if triggered. Not trying to give a lecture here but with some forethought and pre-planning for worst-case scenarios, this roll-out could could have gone better, and plans could have already been in place to deal with it when it didn't go as good as you thought it would. Instead of operating on your heels in crisis mode, you could be executing a contingency plan already in place. Again, maybe you guys did some of this, we don't know, but it's hindsight now.

I'm one of those wanting your new k70 rgb browns and m65 rgb, but really don't like the new gaming logo or the word gaming especially in bright lettering on the products, and not sure I can really live with it. I don't think these we're good decisions for roll out of your new premier line of keyboards and mice, and think you missed your target consumers by putting these products under your new gaming brand. I like to play PC games and tweak on my PC, but mostly work at my computer. I'm a professional, a father, and lead an active life so I only play a few hours a week at night usually after kids are in bed.

I've been thinking about my and many others reaction to the new logo and brand with "gaming" printed on top of these new products. "Gaming" is so cliche' and seems to conjure up images of pale, oily-faced, adolescents stuck to their couches in dim rooms playing mostly on console devices. I think most people willing (and able) to shell out the extra cash for premier PC products and peripherals are enthusiast who also like to play games on their PCs, but do not consider themselves to be in the same demographic as the stereotypical gamerz boyz; you get what I mean, right? It seems you've alienated the demographic who really should be your target consumer with your premier flagship line of keyboards and mice.

Sorry for such a long post. It's late and I'm probably repeating myself. Like I've said before, we love you Corsair and want you to succeed in all that you do. I think you've got great products, I have several of them and plan to get several more over time. You are my preferred brand for just about everything you make, and think the Corsair brand represents quality and innovation. I look forward to seeing how you ultimately deal with this public perception snafu, if you will, and hope it's done quickly. Best wishes for all you at Corsair.

One of your many loyal customers


7 members found this post helpful.
Closed Thread

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -4. The time now is 11:44 AM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2019, vBulletin Solutions, Inc.