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  #1  
Old 09-22-2014, 11:23 PM
Voonex Voonex is offline
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Confused Corsair "Gaming" Logo change

Ever since I heard of it during Computex 2014, I have been following the RGB line of products very closely. It honestly looked like the perfect keyboard. And as a very happy M65 user, I was even enthusiastic about replacing it with the new RGB version once I heard about that.

Since then, a lot of companies have followed suit, announcing and even releasing their own fully RGB-backlit mechanical keyboards and mice.

But I still waited for the Corsair one to be ready, because they did it first, and I was still riding hype from back in June. I was very excited today when I found a thread detailing the availability of pre-orders for the new brown switch K95 RGB, the keyboard I've been waiting on personally. I was equally disappointed when I got to the NewEgg page, ready to throw my money at the screen, and realized the classy, understated and familiar Corsair logo at the top of the keyboard had been replaced with an ugly, edgy looking tribal graphic and the word "Gaming" sticking out nice and bright in yellow.

It really shouldn't be a big deal, it's just a logo. It doesn't change the keyboard's great feel, premium build quality, and great feature set.

Yet, it's stopping me from adding it to my cart.

I don't understand this change. The "Gaming" marketing campaign doesn't appeal to nearly anyone other than the 14 year old boy hardc0r3 1337 g4mr, and I've | found | many | other | people | that | agree | with | me. I read what the Corsair rep said, that Corsair is trying to get more recognition for their peripherals with this new branding. But I feel all this is going to achieve is driving away many more people, such as professionals, non-gamers, and people who just aren't total tools.

I feel the need to reiterate how it appears I'm blowing up such a minuscule detail. But it's enough of an issue to sway many already established customers purchases, and I can confidently say I will now be looking at competitor's offerings for my next keyboard. I'm still hoping that this change is reverted or a different style of the keyboard with the a more subtle logo is released in the next couple weeks, but I'm tired of rubber dome and I don't plan on holding out any longer than that.

Last edited by Voonex; 09-24-2014 at 03:00 PM.


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  #2  
Old 09-22-2014, 11:31 PM
Riekopo Riekopo is offline
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I agree with you 100%. I was going to get the K70 RGB in MX Browns, but after seeing the tramp stamp logo plastered on it there's no way.


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  #3  
Old 09-23-2014, 12:00 AM
Voonex Voonex is offline
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Quote:
Originally Posted by Cortexian View Post
Personally I'm a little sad. I preferred the cleaner gunmetal Corsair logo on CH-9000063-NA and I was hoping to get a model with blue switches that looked exactly like that. Not a fan of the new Corsair Gaming logo or color scheme. If the logo was backlit too, that would be a different story, but the fixed colors of the logo seem to defeat the purpose of allowing me to customize how the keyboard looks. The subdued logo they used before was much better suited to blending with whatever color you set IMO.

Will have to paint the new one, or remove it somehow.
People are already looking to remove and alter the new logo, which should further illustrate that this is not a welcome change and may affect people's opinions of Corsair if it is there first exposure to the brand and they see this logo on the board.

The only support for this I've found so far is from Corsair reps and people who were given a review unit.


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  #4  
Old 09-23-2014, 12:37 AM
Perfected Perfected is offline
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Exclamation Corsair 'Gaming' Logo DEVALUES the new RGB keyboards.

Corsair is known for their no-bulls**t superior products. There was absolutely no need and reason to add this 'Gaming' phrase to the keyboard at the top that does nothing but make it lose attractiveness.

Corsair you do not need to try and appeal to a certain demographic by devaluing your products, and honestly, it's a little bit insulting.

At the very least, get a poll going, and see how many people preferred the sleek, professional and superior logo...




(Resized yet again, mods continue to edit post without telling me maximum photo dimensions.)


... over the boring and quite ugly new one.



Or atleast offer both. (Pertaining to K95 (all switches), and K70s Blue and Brown switches.)

Thank you,

a loyal Corsair fan.

Also, voice your opinion here too.

Last edited by Perfected; 09-26-2014 at 04:55 PM. Reason: (Resized yet again, mods continue to edit post without telling me maximum photo dimensions.)


  #5  
Old 09-23-2014, 01:16 AM
Badman5 Badman5 is offline
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I too share your guys's frustration. I was ready to preorder the K95 RGB with Brown switches until i saw the awful "corsair gaming" tribal stamp. This small detail which Corsair has paid attention to in the past has been altered/committed. Now i withdraw my purchase. I will wait for this error to be fixed or purchase another product when the MX RGB exclusivity expires. Corsair please change the logo back or provide a fix for it.

And sign this petition to change the logo back guys: http://www.change.org/p/corsair-comp...d-corsair-logo


  #6  
Old 09-23-2014, 01:26 AM
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thenosbod thenosbod is offline
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You could have a sticker made of your own design to go over the new logo!
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  #7  
Old 09-23-2014, 03:19 AM
Perfected Perfected is offline
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Seems my thread was deleted and placed here instead. Interesting. Eitherway, hopefully we can make enough noise either way that they'll atleast consider other options. I'm not buying it until they do.

Last edited by Perfected; 09-23-2014 at 03:25 AM.


  #8  
Old 09-23-2014, 04:04 AM
Bjray Bjray is offline
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I'm starting to think I could sell my "limited edition logo" K70 RGB version on ebay for a good profit haha :)

Anyways I signed the petition. Hope Corsair at least has a response soon.

I also don't like where they're going with the yellow color scheme. I liked the blue better, it seems more settle and hence can fit into more rigs without colors clashing.


Just look at the new headphones with yellow rings. You can hardly see the blue versions.




Last edited by Bjray; 09-23-2014 at 04:19 AM.


  #9  
Old 09-23-2014, 05:07 AM
Slapstick83 Slapstick83 is offline
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Default Agree 110%

Quote:
Originally Posted by Voonex View Post
Ever since I heard of it during Computex 2014, I have been following the RGB line of products very closely. It honestly looked like the perfect keyboard. And as a very happy M65 user, I was even enthusiastic about replacing it with the new RGB version once I heard about that.

Since then, a lot of companies have followed suit, announcing and even releasing their own fully RGB-backlit mechanical keyboards and mice.

But I still waited for the Corsair one to be ready, because they did it first, and I was still riding hype from back in June. I was very excited today when I found a thread detailing the availability of pre-orders for the new brown switch K95 RGB, the keyboard I've been waiting on personally. I was equally disappointed when I got to the NewEgg page, ready to throw my money at the screen, and realized the classy, understated and familiar Corsair logo at the top of the keyboard had been replaced with an ugly, edgy looking tribal graphic and the word "Gaming" sticking out nice and bright in yellow.

It really shouldn't be a big deal, it's just a logo. It doesn't change the keyboard's great feel, premium build quality, and great feature set.

Yet, it's stopping me from adding it to my cart.

I don't understand this change. The "Gaming" marketing campaign doesn't appeal to nearly anyone other than the 14 year old boy hardc0r3 1337 g4mr, and I've | found | many | other | people | that | agree | with | me. I read what the Corsair rep said, that Corsair is trying to get more recognition for their peripherals with this new branding. But I feel all this is going to achieve is driving away many more people, such as professionals, non-gamers, and people who just aren't total tools.

I feel the need to reiterate how it appears I'm blowing up such a minuscule detail. But it's enough of an issue to sway many already established customers purchases, and I can confidently say I will now be looking at competitor's offerings for my next keyboard. I'm still hoping that this change is reverted or a different style of the keyboard with the a more subtle logo is released in the next couple weeks, but I'm tired of rubber dome and I don't plan on holding out any longer than that.
This.
The new logo is an embarrasing move for Corsair.


  #10  
Old 09-23-2014, 05:19 AM
Gilmore Gilmore is offline
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I´ve been waiting for the Brown switches and the RGB mouse for weeks.

But today I saw the new logo, and I think I´ve changed my mind, and won´t be buying these perhipherals.

I´m 40 years old, and I have no need to have these logos on my stuff, like a kid would. I liked Corsair product because of the plain design, and I really liked the old logo. I hope they release another version with the old logo...but I doubt it.


  #11  
Old 09-23-2014, 06:16 AM
Turkishkid22 Turkishkid22 is offline
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maybe its just me but i feel like Corsair is a premium product with a nice and subdued logo which i like a lot and so did many others

but now with that "Tramp Stamp Logo" (thats what im calling it from now on) corsair is just being lazy by using a straight edge sticker on the aluminum instead of following the logos and letters curves which looked better to me

i know its just a logo but the way they had it great with an minimalistic logo nothing flashy which could work anywhere you had their products

im sorry corsair but my first mechanical keyboard wont be yours now
i have waited ever since heard about it at ces back in january 2014 and now we are almost at the end of month of september
i know there were problems get it put on time which i was okay with and understood but to come out with this new logo out of the blue but i feel like i just wasted about 8 months+ when i could have gone elsewhere

here are something they changed from the older keyboard that i noticed
1 k70 doesnt come with the red textured WASD 1-6 keys anymore
2 the USB passthrough GONE!
3 the sticker isnt cut out to the shape of the logo
4 the ugly Tramp Stamp Logo
5 all for a higher price which would be okay by me if the things before didnt exist


  #12  
Old 09-23-2014, 06:54 AM
Yuhfhrh Yuhfhrh is offline
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If the word "gaming" wasn't yellow on the black m65 RGB, they wouldn't have lost a sale from me. I don't how they thought throwing yellow text on an RGB product would be a good idea. Lots of people would have been using RGB to match a color scheme/theme. It just looks so tacky.


  #13  
Old 09-23-2014, 08:34 AM
R1031 R1031 is offline
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Quote:
Originally Posted by Turkishkid22 View Post
maybe its just me but i feel like Corsair is a premium product with a nice and subdued logo which i like a lot and so did many others

but now with that "Tramp Stamp Logo" (thats what im calling it from now on) corsair is just being lazy by using a straight edge sticker on the aluminum instead of following the logos and letters curves which looked better to me
^ What he said! Plus it matches my M65 logo. I was lucky (with out knowing) to get the Nice logo, my only worry when I found out it changed before mine shipped was more than the logo had changed. That not being the case I'm happily awaiting the FedEx truck today with the original logo.


  #14  
Old 09-23-2014, 11:30 AM
MihaiEU MihaiEU is offline
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My 2 cents:
Old logo: sails-> vacation, fun, sea, exploration. Silver logo: classy, not too "in your face", matches elegantly any build.
New logo: "gaming" -> cheap product (A4tech class), little kid, stay at home, immature. Yellow: will ruin every build that's not yellow based, doesn't work at all with any other RGB combo. Don't even get me started with the 2 swords that look like a cheap "get it while you're drunk" 2000 tattoo.
How the hell can you fail that, beyond me!
Please change it so I can keep upgrading my Corsair items to Corsair.


  #15  
Old 09-23-2014, 01:48 PM
LeadFox LeadFox is offline
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Corsair please stop with the "L337 G4m3r" stuff. It's almost as tacky as Razer, and tacky is the reason I don't buy from your competitors. The sleek professional look is classy, and I want it to stay classy. If you absolutely must appeal to the 13 year old demographic (which you shouldn't because they aren't the ones buying your stuff) then at least offer your products in both versions so the vast majority of your loyal customers can stay happy.


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