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-   -   K70 RGB The Corsair new logo (https://forum.corsair.com/forums/showthread.php?t=141539)

alvinlok219 06-02-2015 05:54 PM

The Corsair new logo
 
Hey I heard u guys got a new designed traditional logo, I wonder if it will replace the current Corsair gaming logo, if so when will the new K70 RGB be in stock? because this hold me back from buying it.

wytnyt 06-02-2015 06:01 PM

The actual use of a product is less important than a logo design?

Revengencer Alf 06-02-2015 06:42 PM

Based on this:
http://www.corsair.com/en-us/blog/20...new-sails-logo

It seems like they're unifying everything back under the sails logo they should have used in the first place. A decision they should have made back in September of last year instead of that absolutely ugly back-tattoo logo that still haunts my memory.

Quote:

Originally Posted by wytnyt (Post 782423)
The actual use of a product is less important than a logo design?

When the logo is terrible, very obviously alienating, and is something that I would literally be embarassed to let people see in my house? You betcha. The "Corsair Gaming" logo was all those things. I would up reselling my K70 when I finally got it and picked up a competing product instead simply because it was embarrassing to have clients see something that belonged in front of a burned out teenager chugging mountain dew and yelling offensive nonsense over teamspeak. This one is a lot better. It manages to leave a sleeker impression than the old logo, without being as obviously stupid and narrow-minded as the "gaming" logo.

They finally made the right call. It took too long, and the way they treated the people who this shows were obviously right was enough to make me seriously question their business sense, and make me not trust their commitment to good business (and by extension good products), but my interest is piqued now, and I'll be watching closely to see if I feel it's worth getting back on board with the products that I used to trust.

Paul S 06-02-2015 06:58 PM

much better! this and the original logo, cant be doing with that corsair gaming tramp stamp

Corsair James 06-02-2015 07:01 PM

Quote:

Originally Posted by Revengencer Alf (Post 782435)
Based on this:
http://www.corsair.com/en-us/blog/20...new-sails-logo

It seems like they're unifying everything back under the sails logo they should have used in the first place. A decision they should have made back in September of last year instead of that absolutely ugly back-tattoo logo that still haunts my memory.



When the logo is terrible, very obviously alienating, and is something that I would literally be embarassed to let people see in my house? You betcha. The "Corsair Gaming" logo was all those things. I would up reselling my K70 when I finally got it and picked up a competing product instead simply because it was embarrassing to have clients see something that belonged in front of a burned out teenager chugging mountain dew and yelling offensive nonsense over teamspeak. This one is a lot better. It manages to leave a sleeker impression than the old logo, without being as obviously stupid and narrow-minded as the "gaming" logo.

They finally made the right call. It took too long, and the way they treated the people who this shows were obviously right was enough to make me seriously question their business sense, and make me not trust their commitment to good business (and by extension good products), but my interest is piqued now, and I'll be watching closely to see if I feel it's worth getting back on board with the products that I used to trust.

I think the real issue is your stereotyping of gamers or supporters of the logo as "burned out teenagers chugging mountain dew and yelling into teamspeak."

While I didn't mind the original Corsair Gaming logo, I know there was a strong reaction from the online community. However, given that the number of products that were rebranded with the logo had no drop off in sales, it was safe to say that a good product with a controversial logo is much more important than a controversial product with a good logo.

I also dislike mountain dew. ;):

Paul S 06-02-2015 07:05 PM

sorry for calling the gaming logo a tramp stamp, but whenever i think of corsair i think of sails lol

Proffo 06-02-2015 07:14 PM

Quote:

Originally Posted by Corsair James (Post 782446)
However, given that the number of products that were rebranded with the logo had no drop off in sales, it was safe to say that a good product with a controversial logo is much more important than a controversial product with a good logo.

What about a controversial product with a controversial logo ?

That would be a bad combination. ;):

Corsair James 06-02-2015 07:26 PM

Quote:

Originally Posted by Proffo (Post 782453)
What about a controversial product with a controversial logo ?

That would be a bad combination. ;):

Indeed! :cool:

Newflare 06-02-2015 08:58 PM

Hi James,

First off - great new sails logo. I'm a web dev and designer and have helped brand companies. You guys managed to streamline and refine the company image without destroying recognition, which is important. So I'd say the new sails logo hits the mark. My compliments to the designer.

It also looks like you're doing away with the tattoo-looking gaming log? In my view, that logo cheapened a brand which does not position itself in the market that way. It's like Porsche rolling out a cheap car to compete with Scion. It doesn't make any sense and it hurts a premium image. The gamer stereotype may not be accurate, but it exists, and I don't associate with it or buy products or build machines for our office with that aesthetic. We still need a professional image to our clients and it seems like our only choices are to buy bland machines, or to buy overly-flashy "gaming" machines with more lights than a rave. Corsair always managed to sit in between, so we could have machines with a bit of "wow" to them, which is good for a creative environment, while still looking professional. That's why I've always liked Corsair. But because of the gaming logo, we didn't purchase any of the new peripherals.

The reason I'm here is to ask if that's changed. Are you guys going to roll out any of your RGB keyboards with the new Corsair sails? If so, then I'd like to buy and like to know how. If not, we'll forgo it as we did before. It's not a big deal either way. But I wanted to check to see if things have changed. Thanks!

Paul S 06-02-2015 09:21 PM

yea and this makes the keyboards with the original sails logo like mine more valuable corsair uk wont send me a replacement k70rgb with the gaming logo though will they?

im due a replacement this week

wytnyt 06-02-2015 09:36 PM

Id rather have a Porsche with ford emblem on it rather than a ford with a Porsche emblem on it,,, assuming of course if that were the only choices...
I also see users wanting the best of both worlds as I do also...

Revengencer Alf 06-02-2015 09:56 PM

Quote:

Originally Posted by Corsair James (Post 782446)
I think the real issue is your stereotyping of gamers or supporters of the logo as "burned out teenagers chugging mountain dew and yelling into teamspeak."

While I didn't mind the original Corsair Gaming logo, I know there was a strong reaction from the online community. However, given that the number of products that were rebranded with the logo had no drop off in sales, it was safe to say that a good product with a controversial logo is much more important than a controversial product with a good logo.

I also dislike mountain dew. ;):

I'm not actually stereotyping gamers as that. I'm stereotyping the people that logo was aimed at as that :greengrin I am a gamer, and I'm certainly not that. I just also have the awareness to know that the common perception of it is as such. Correct or incorrect, it's a perception I really don't want to be associated with and I think the original reaction made it clear I wasn't alone in that.

As for the drop in sales or lack thereof, I could go on and on about external factors, sample size, etc, but I'll just point out that you are changing it less than a year later, which clearly means you thought it wasn't working given how adamant you guys were that it wasn't going away when that backlash was happening.

The gaming logo was a mistake, but today it has been rectified, so all is good, or at least shall be soon enough.

Quote:

Originally Posted by wytnyt (Post 782481)
Id rather have a Porsche with ford emblem on it rather than a ford with a Porsche emblem on it,,, assuming of course if that were the only choices...
I also see users wanting the best of both worlds as I do also...

Well the Porsche would probably burst into flames regardless of the logo on it anyway =P

But seriously, if Porsche, or BMW, or Audi say suddenly started marketing their cars with flame decals and labeling them as "street racer edition" or something like that, I'd genuinely question their judgment enough to shy away from the brand.

I dunno, every time I think about this whole circle of events it reminds me of New Coke (even more now that the circle is complete)

Lets Eat Paint 06-02-2015 10:10 PM

I just want to be able to replace the old gaming logo with the new one, because I don't like it, or is this too much to ask

Brody Proof 06-03-2015 12:17 AM

Has anyone tried removing the tramp stamp logo? I would be fine with no logo at all if I can cleanly remove the badge from my keyboard.

hate_the_logo 06-03-2015 04:52 AM

I need to change my username! :D

I'll make good on my promise not to buy any Corsair products until the logo is changed so, how do I get a K70 RGB with this new logo?

RoboElLobo 06-03-2015 05:11 AM

I second the replkacing logo stuff, I'm not overly bothered about being stuck with this odd crab/heart thing on the top of my kb but I had always been hoping to get the sails when I finally came to try Corsair, will replacement stickers be sent out on request and/if it is possible to remove the emblem from the KB cleanly?

Paul S 06-03-2015 07:46 AM

a needle and WD40 to remove it, print your own logo on photo paper then laminate it

Smiffo 06-04-2015 07:38 PM

Good suggestion, but unless you work in an office you won't have easy access to a laminator. Can't think of a UK shop that does that, certainly none in the town in West Yorkshire I live in.

Inheritance 06-04-2015 10:38 PM

Quote:

Originally Posted by RoboElLobo (Post 782538)
I second the replkacing logo stuff, I'm not overly bothered about being stuck with this odd crab/heart thing on the top of my kb but I had always been hoping to get the sails when I finally came to try Corsair, will replacement stickers be sent out on request and/if it is possible to remove the emblem from the KB cleanly?

Replacement stickers will not be sold.

Quote:

Originally Posted by Technobeard (Post 782689)
We have answered these questions in the past. We will not RMA an item just to change the logo, and we will not be giving away / selling logos for items.


ombadboy 06-05-2015 12:47 PM

Do we know if they also 'upped' the hardware in these new keyboards with the new logo to get rid of the 'flickering issue' ?

Inheritance 06-05-2015 12:53 PM

Quote:

Originally Posted by ombadboy (Post 783159)
Do we know if they also 'upped' the hardware in these new keyboards with the new logo to get rid of the 'flickering issue' ?

The strife keyboard has only Red LED's

ombadboy 06-07-2015 08:02 AM

Quote:

Originally Posted by zheren159 (Post 783163)
The strife keyboard has only Red LED's

I was going by the fact that the OP was talking about 'new K70 RGB' with 'new logo' hence my question is the new logo K70 RGB will have improved hardware to get rid of the flickering issue or not.

terabyte 06-07-2015 08:18 AM

Quote:

Originally Posted by ombadboy (Post 783453)
I was going by the fact that the OP was talking about 'new K70 RGB' with 'new logo' hence my question is the new logo K70 RGB will have improved hardware to get rid of the flickering issue or not.

The only changed again the logo. If they do change the hardware I think they will change also the name or somehow advertise it anyway.

ScarredMecha 06-07-2015 09:20 AM

Quote:

Originally Posted by ombadboy (Post 783453)
I was going by the fact that the OP was talking about 'new K70 RGB' with 'new logo' hence my question is the new logo K70 RGB will have improved hardware to get rid of the flickering issue or not.

I highly doubt it. The new hardware would have to have new firmware and possibly software, which means they wouldn't able to just start making them all of a sudden without making them a completely different model.

Technobeard 06-07-2015 05:29 PM

To be clear - we have not announced any new RGB keyboards. We cannot discuss rumored or unreleased products.

Proffo 06-07-2015 06:12 PM

Quote:

Originally Posted by Technobeard (Post 783498)
We cannot discuss rumored or unreleased products.

Why not ? You announced the (Ver. 1) RGB keyboards before they were released.

Technobeard 06-07-2015 07:38 PM

Quote:

Originally Posted by Proffo (Post 783501)
Why not ? You announced the (Ver. 1) RGB keyboards before they were released.

We announced the RGB keyboards as a technical preview at CES 2014. I can't speak as to why they announced it in this way instead of closer to the official product release date, not my place. In either case, that was an exception, not the rule.

hate_the_logo 06-08-2015 08:46 AM

So...

If I order a K70 RGB from the Corsair website am I then guaranteed to get one with the new logo?

How can I be sure if I order from any other place?

terabyte 06-08-2015 09:01 AM

I don't think you have any guarantee actually, not right now at least. It is true that they have announced the new logo but they surely have still stock with the old logos to sell, there is no way to tell when the old logo stock will finish and the new one starts shipping.

If you want to be completely sure I think you'd have to wait a few months to be sure all the previous stock with old logo sells out.

Technobeard 06-08-2015 01:09 PM

Quote:

Originally Posted by hate_the_logo (Post 783586)
So...

If I order a K70 RGB from the Corsair website am I then guaranteed to get one with the new logo?

How can I be sure if I order from any other place?

1. Each product explicitly says which logo version it is. What you see is what you get.
2. We have not announced a K70 RGB with the new logo. You can't get what doesn't exist.

Corsair James 06-08-2015 04:51 PM

Eventually all Corsair products will be using the new logo. However, it's being done in phases and not every product is guaranteed to have this transition. There are no ETA's to be shared of when either as things are still being worked on as we speak.

STRAFE, however, will be the first gaming peripheral to have the new logo since it is a brand new product.

Firethorne 06-23-2015 03:57 PM

Quote:

Originally Posted by Corsair James (Post 783666)
Eventually all Corsair products will be using the new logo. However, it's being done in phases and not every product is guaranteed to have this transition. There are no ETA's to be shared of when either as things are still being worked on as we speak.

STRAFE, however, will be the first gaming peripheral to have the new logo since it is a brand new product.


Well, hopefully it is a priority to remove the tribal logos first. I'm fine with the old style sails. I'm fine with the new Strafe sails. I'm not fine with the tribal nonsense. If new sails are coming on K70 RGB 'eventually,' I'll wait, even without an ETA.

Bruno Louiz 06-29-2015 04:06 PM

Quote:

Originally Posted by Corsair James (Post 783666)
Eventually all Corsair products will be using the new logo. However, it's being done in phases and not every product is guaranteed to have this transition. There are no ETA's to be shared of when either as things are still being worked on as we speak.

STRAFE, however, will be the first gaming peripheral to have the new logo since it is a brand new product.

I'm fine with that. Thank you Corsair.

Last question. I know there is no ETA, but at least could you please inform where products with new logos are being sold?

Ty again.

Corsair James 06-29-2015 04:23 PM

Quote:

Originally Posted by Bruno Louiz (Post 787269)
I'm fine with that. Thank you Corsair.

Last question. I know there is no ETA, but at least could you please inform where products with new logos are being sold?

Ty again.

New logo products will be sold in the same channels as existing products. What will eventually happen is as products get sold and replaced, the new logo will most likely transition in as inventory is replaced by the retailer.

Hamdan 06-29-2015 08:52 PM

Glad I found this thread. While it's too late for me to cancel the order of my old sails logo K70 RGB and MM600 mouse pad, I'm still very satisfied. The old sails logo was awesome, and so does the new one. Thanks, Corsair team. ::pirate::

Bruno Louiz 06-30-2015 08:36 AM

Quote:

Originally Posted by Corsair James (Post 787275)
New logo products will be sold in the same channels as existing products. What will eventually happen is as products get sold and replaced, the new logo will most likely transition in as inventory is replaced by the retailer.

Good to know. I really hope this can still happen this year. I almost ordered a Sabre this month. I'm excited and anxious waiting. Please, hurry up!

Corsair James 06-30-2015 05:04 PM

Glad to see the new logo being well received!

veetek 07-01-2015 11:17 AM

After STRAFE has started production will any "EXTRA" logo Badges be produced

Technobeard 07-01-2015 11:41 AM

Quote:

Originally Posted by veetek (Post 787575)
After STRAFE has started production will any "EXTRA" logo Badges be produced

To my knowledge we have never made "extra" logo badges.

Bruno Louiz 07-02-2015 07:46 AM

Quote:

Originally Posted by Corsair James (Post 787484)
Glad to see the new logo being well received!

old logo still incredible amazing. new one will be a plus.

Go ::pirate::!


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