^ This f-ing guy right here is a f-ing hero....
I seriously spent like 20 minutes trying to figure out why my GF's Strafe wouldn't change color. I mean, it WOULD change to pink, for like 2 seconds, and then it would reset to red.
Flashed firmware, reinstalled iCUE, blah blah blah.....
It's because she has corsair link & icue and they were fighting over control. Disabled SDK - boom. Fixed.