Not entirely sure what I changed... but it seems to be working again.
I found a copy of 4.9.9.3 CLink4.
I deleted all aspects of the prior versions, including settings.
I plugged the USB back in, and Windows found the cooler and installed 2004 drivers.
-- note, these appear to be the same as what comes with CLink4... v1.3.0 ca2017
I installed CLink4 v4.9.9.3 ...
And I am back to fighting how I have to create a new profile that is actually quiet. lol.
ps: I also have EVGA X1 running (accidentally) and everything seems to be working together. I am not using the EVGA X1 system wide LED controls (didn't install it). But X1 does control the 2070 lights.