Ultra low prices on Windows 7 full versions. Any one heard of this company?

[Coolmeadow]

OK, so I'm to the point in my computer build that I need the OS. I have settled on Win 7 Pro 64 bit. Figured for the price I would try the OEM version. It has been about 140.00 most places. Got an email for a weekend special at New Egg for 125.00 with a promo code. Figured I'd bite the bullet and order it today. Last night looking through, seeing if Amazon had changed their price any, and saw an ad on their site for a company called: $^$^$^^$^$^.com. They sell the full retail version of the Win 7 Pro for 90.00!! Sounds great but it also raises some big RED FLAGS. I was visitor #560 when I first entered their site last night, 576 this morning, so sounds like a new company. Also, all they show to sell are the 3 retail versions of Win 7, Microsoft Office Pro 2003, and Office Pro 2010. Pretty limited product line.
So, finally my question...Has anyone here heard of them? I've emailed them to find out where the company is located and if they are affiliated with a local Better Business Bureau. Know of a way to be able to check them out on line? I tried resellerratings.com, but they aren't listed their. Thanks!!! Jim.